Sonar6 ‘Lessons from Farmville’ Color Paper Illustrates the Use of Social Gaming Psychology to Improve Performance Reviews

Auckland, New Zealand (PRWEB) June 10, 2010

Social gaming is an unexpectedly popular phenomenon; more people log into FarmVille every month than there are active Twitter users. In this color paper Sonar6 addresses the popularity of social gaming and how the psychology behind it can be used to increase engagement with mundane work tasks.



The ‘Lessons from Farmville’ color paper presents practical recommendations for improving performance reviews based on psychological concepts including:



1.